The Crooked Road, Economic Impact Study, Southwest Virginia

The Crooked Road has branded the region as a unique place with one of the richest musical traditions and cultures in the world and helps to attract tourists, grow businesses, and improve Southwest Virginia’s quality of life for local residents. The Virginia Tech Center for Economic and Community Engagement (CECE) performed an economic impact analysis to determine the impact the Crooked Road has on the region. 

Virginia Tech study finds Crooked Road music trail generates $9 million annually

Economic Impact Fact Sheet

Full Report