Alleghany Highlands Regional Lodging Needs Assessment
The Virginia Tech Center for Economic and Community Engagement (CECE), in partnership with the Alleghany Highlands Chamber of Commerce, conducted a regional lodging needs assessment to analyze current trends, challenges, opportunities, and demand opportunities for additional lodging in the region. CECE collected quantitative data on industry trends, visitor characteristics, travel trends, and more to better understand trends impacting the region’s lodging industry. CECE also gathered input from over 20 regional stakeholders to assess current conditions, needs, and opportunities for lodging in the region.